LG Channels has become a major content source for any TV equipped with LG's webOS smart system.
Photo: LG
Electronics brand LG has revealed that its LG Channels online TV service has now surpassed 5,000 channels globally, giving us a stark reminder of the growing importance of this still relatively under-the-radar new part of the TV content landscape.
LG Channels, if you’re not familiar with it, is LG’s own curated service of streamed channels, pulling in content from a wide variety of different sources and producers to provide an increasingly wide-ranging alternative to your regular broadcast TV service. Similar services are available now on TVs from Samsung and TCL, but the 5,000 channels LG Channels has now reached is a huge milestone for a service that still relatively few users in the west, at least, have historically tended to engage with.
Having said that, LG’s 5,000-channel milestone press release also states that global viewer engagement with its Channels service surged by 30 per cent in 2025 compared with 2024, while total annual viewing time of the service surged by 45 per cent. Increases LG believes have been strengthened – and will be further strengthened – by its localised content strategy and “award-winning platform innovation”.
LG Channels is a so-called FAST (free ad-supported streaming TV) service that’s now, following a recent roll out into Poland, available in 37 different countries, across territories as diverse as North America, Europe, Latin America, the Middle East and Asia. Its content includes regionally curated live TV, movies, sports and lifestyle content.
The latest state of play for the LG Channels FAST service.
Photo: LG
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Two new channels that have launched in the U.S. to help push LG Channels past the 5,000 channel marker are All Chewed Up and World Pup. All Chewed Up is an exclusive FAST channel produced by Simple Client that’s anchored by the flagship series Chewed Up, featuring the hosts of ABC’s Emmy Award-winning series The Chew. The channel also includes two new series, Simply Symons and Why’d They Wear That?, and already has more than 110 episodes available to watch on LG Channels. LG states that “All Chewed Up reinforces the platform’s focus on recognisable IP reimagined for streaming audiences”.
World Pup, meanwhile, is a new tournament-style puppy soccer competition (!) featuring adoptable rescue dogs from multiple shelters.
In Europe, the addition of Poland means that LG Channels is now available in 17 countries, while its regional growth strategy sees it bringing in content from leading European partners – including Sky, Banijay and BBC Studios – alongside specially tailored localised programming.
LG Channels continues to expand its FAST footprint across Latin America, too. It’s available now in six countries in that region: Brazil, Mexico, Colombia, Chile, Peru and Argentina. Again LG states that it’s focused here on delivering premium, customised content that reflects local cultural preferences – particularly the region’s passion for sport. Around 10% of all the LG Channels available in Brazil are sports-themed, in fact, and the most recent LG Channels addition in Brazil was CazéTV: A collaboration between mega influencer Casimiro Miguel and sports media company LiveMode that delivers a blend of live sports coverage with entertainment-driven commentary.
Turning our attention to Asia, LG Channels in India now offers more than 150 channels and is further strengthening its local content competitiveness under its 2026 “local First” strategy. Through partnerships with leading Bollywood content providers, for instance, LG Channels is on course to deliver a wide range of content for Hindi movie fans and expand its offering across multiple Indian languages and genres.
In Taiwan, meanwhile, where LG Channels launched last year, LG’s service has already built momentum by managing to feature key news and terrestrial channels, popular local dramas such as The Making Of An Ordinary Woman, and trending digital content such as Muyao 4 Super Play and HahaTai. To show just how far it’s prepared to go, in fact, LG Channels has also already established curated themed channels in the Taiwanese market, such as Short Drama Marathon.
LG Channels and similar services have not yet reached the point, it seems to me, where they’re significant marketing tools for helping electronics brands sell more of their TVs. But they’re certainly starting to change the content landscape. LG Channels also increasingly deserves to be properly explored by anyone who buys an LG TV – especially now that the AI elements of LG’s latest webOS platform are making it easier to find LG Channels content you’re interested in.
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